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Example build · an illustrative blueprint, not a client case study

E-commerce & Retail

A D2C storefront and shopping app

A direct-to-consumer brand moving off a marketplace: a fast storefront, a shopping app on the same backend, and orders that reconcile themselves.

The problem

Selling only on marketplaces means high commissions and no customer data. The brand needs its own store that loads fast on mid-range phones, takes UPI and COD, and pushes orders straight to the courier.

Who uses it
  • Shoppers on mobile web and the app
  • The ops team packing and shipping orders
  • The founder watching sales and repeat customers
What we would build

Scope for the first release

  1. 01Next.js storefront with product, collection and search pages built for Google
  2. 02Cart, coupons, UPI, cards and COD through Razorpay
  3. 03Shiprocket integration: label, pickup and tracking updates on WhatsApp
  4. 04Customer accounts, order history and one-tap reorder
  5. 05React Native app sharing the same API, with push notifications
  6. 06Admin for catalogue, stock, orders and returns
01. The six weeks

How it would run

  1. Week 1

    Discovery and prototype

    Catalogue structure, checkout flow and a clickable prototype of the five key screens.

  2. Weeks 2–5

    Build in sprints

    Storefront and checkout first, then courier and WhatsApp integrations, then the app and admin. Demo every Friday.

  3. Week 6

    Launch

    Load test, SEO checks, Play Store and App Store submissions, deployment to the brand’s cloud account.

Stack
Web
Next.js, TypeScript, Tailwind
Mobile
React Native (Expo)
API
Node.js (NestJS), PostgreSQL, Redis
Integrations
Razorpay, Shiprocket, WhatsApp Business API
Cloud
AWS Mumbai or Cloudflare, CI/CD on GitHub Actions
What you get
  • Live store and app in your accounts
  • Source code in your GitHub
  • Admin training session and written runbook
  • 30 days of fixes after launch
After launch
  • Subscriptions and loyalty points
  • Personalised recommendations
  • Marketplace sync for Amazon and Flipkart listings
Cost drivers

What moves the number

No price is published for a blueprint. These are the five things that set it, and the written quote shows each one.

  1. Flows in the first release: every extra user type or end-to-end flow adds design, state, API and tests
  2. Platforms: a web app alone, or native iOS and Android apps on top
  3. Integrations: each third-party system wired in (1 in this blueprint)
  4. Design level: a standard UI kit, custom design, or premium design with motion
  5. Compliance scope: the standards the industry page lists, designed in from week one
  6. Later: Subscriptions and loyalty points; Personalised recommendations; Marketplace sync for Amazon and Flipkart listings
FAQ

About this example build

Something not covered here? Ask a tech lead. We reply within one business day.

No. It is an illustrative blueprint: the scope, stack, team and six-week plan we would propose for a typical brief in this industry. Real client work is mostly under NDA and is discussed on a call.

Six weeks for the first release described here, with a demo every Friday. The items under "Later" follow in sprints after launch, planned from what the first users do.

Scoping and prototype, the build, deployment to your own cloud account with CI/CD and monitoring, documentation, a recorded walkthrough and 30 days of fixes. You own the code and IP from the first commit.

The flows in the first release, the platforms, the integrations, the design level and the compliance scope; the list above shows what moves the number for this blueprint. A written, fixed quote comes within 48 hours of a scoping conversation.

Next step

Building something like this?

Send us a few lines. A technical lead replies within one business day with questions and, after a 30-minute call, a written scope and fixed quote within 48 hours.

  • We speak in hours, not days
  • Written quote within 48 hours
  • Deployment included, you own the code