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Example build · an illustrative blueprint, not a client case study

CRM & Sales Platforms

CRM for a real-estate brokerage

A brokerage losing leads between portals, WhatsApp and spreadsheets needs one CRM that routes every enquiry to the right agent within minutes.

The problem

Leads arrive from property portals, the website and WhatsApp. Nobody knows who followed up, site visits are booked by phone, and the owners cannot see which listings actually convert.

Who uses it
  • Agents managing leads and site visits on their phones
  • Team leads assigning and reviewing follow-ups
  • Owners tracking pipeline and listing performance
What we would build

Scope for the first release

  1. 01Lead capture from portals, website forms and WhatsApp into one inbox
  2. 02Round-robin routing with response-time tracking
  3. 03Site-visit booking with reminders for buyer and agent
  4. 04Listing inventory with availability and price history
  5. 05Call and WhatsApp logging against each lead
  6. 06Pipeline and conversion dashboards per agent and listing
01. The six weeks

How it would run

  1. Week 1

    Pipeline design

    Map lead sources, stages and routing rules with two team leads; prototype the agent mobile view.

  2. Weeks 2–5

    Build in sprints

    Lead inbox and routing first, then site visits and listings, then dashboards and integrations.

  3. Week 6

    Rollout

    Import existing leads, train agents, deploy, and switch portal webhooks over.

Stack
Web
Angular, TypeScript
Mobile
PWA installable on agents’ phones
API
Node.js, PostgreSQL
Integrations
Portal webhooks, WhatsApp Business API, Google Calendar
Cloud
Cloudflare or AWS
What you get
  • CRM web app and installable agent app
  • Migrated leads and listings
  • Agent training and admin runbook
  • Source code and data in your accounts
After launch
  • Commission calculations
  • Owner and tenant portals
  • Two-way sync with HubSpot or Zoho if the business outgrows it
Cost drivers

What moves the number

No price is published for a blueprint. These are the five things that set it, and the written quote shows each one.

  1. Flows in the first release: every extra user type or end-to-end flow adds design, state, API and tests
  2. Platforms: a web app alone, or native iOS and Android apps on top
  3. Integrations: each third-party system wired in (2 in this blueprint)
  4. Design level: a standard UI kit, custom design, or premium design with motion
  5. Compliance scope: the standards the industry page lists, designed in from week one
  6. Later: Commission calculations; Owner and tenant portals; Two-way sync with HubSpot or Zoho if the business outgrows it
FAQ

About this example build

Something not covered here? Ask a tech lead. We reply within one business day.

No. It is an illustrative blueprint: the scope, stack, team and six-week plan we would propose for a typical brief in this industry. Real client work is mostly under NDA and is discussed on a call.

Six weeks for the first release described here, with a demo every Friday. The items under "Later" follow in sprints after launch, planned from what the first users do.

Scoping and prototype, the build, deployment to your own cloud account with CI/CD and monitoring, documentation, a recorded walkthrough and 30 days of fixes. You own the code and IP from the first commit.

The flows in the first release, the platforms, the integrations, the design level and the compliance scope; the list above shows what moves the number for this blueprint. A written, fixed quote comes within 48 hours of a scoping conversation.

Next step

Building something like this?

Send us a few lines. A technical lead replies within one business day with questions and, after a 30-minute call, a written scope and fixed quote within 48 hours.

  • We speak in hours, not days
  • Written quote within 48 hours
  • Deployment included, you own the code